Doing a home show in March. Need your thoughts.
I've done my local home show for 4 years and it's the best marketing I do all year. This year, I'm thinking of renting more space (a 10 by 30 instead of 10 by 20) and trying to come up with something really creative. There are a few other landscape designer/contractors who do the show and everyones' booths seem the same. They all have some hardscape, some plants, some watery something and a pergola or two. Some of the displays are really quite nice, but they do get a little boring.
What I've done in the past is a before and after booth. The before is an awful collection of all the junk I've pulled out of my clients' yards, and the after looks just like all the other contractors. I get good traffic and people enjoy the joke, but hey, I'm tired of it!
I thought about trying to do "the garden at night", but I'm not sure how that would work out. I could bring in one of those big shipping containers and put the garden inside it, so logistically, I think it could work. I'm afraid people would be unwilling to step inside, though.
There are two things I want from this booth; I want business, and I want to win the award for the best booth.
Can anyone share ideas that they've seen/used that are really different?
I appreciate any input you can give me.