What is your farm's specialty?
It seems each farm not only has a name, but something it is known for, either in appearance or production. Maybe it's the color of the buildings, the style, what you grow, the equipment brand your family has always used, flower gardens.....
My husband's family was always a Ford family. Somehow,now,they are John Deere people.
For the first 8 years my husband and I and our children grew and sold strawberries in addition to the farm. We had a nice little business, either "you-pick" or we took orders. Everything we had had strawberries on it! I added 1/4 acre of statice (flowers) that I started from seed in a small greenhouse, then cut and sold to craft stores.
Once I retired from teaching, we built a greenhouse again to start plants for myself, our grown children and their families, our extended family and neighbors.