Looks absolutely fine to me. If it had been kept in the dark the bud would be pale whatever the colour of the flower. Yours looks perfectly healthy. Do not restrict its light. On the contrary, give it all the light you can and don't keep it too warm.

BTW yours appears to be going to have two bloom stalks.

Great!

I have grown these a lot but I have never bought one so late in the season.

I will put it in bright light, I didn't want it to get a sunburn after being in a box, but I guess it knows what it is doing and it has had two days of low light.

It was folded over on itself and it has already straightened out, so I feel good about it. Plus it was only $3.50!

I'm the designated advocate here for putting hippi's outdoors in full sunlight. I had one that flowered in June, and stayed outdoors exposed to rain, wind, and full sun. The flower stood up to this without any support at all. As long as the night temps are above 50*F, it'll be fine. (Just protect it from slugs!)

I'm the designated advocate here for putting hippi's outdoors in full sunlight. I had one that flowered in June, and stayed outdoors exposed to rain, wind, and full sun. The flower stood up to this without any support at all. As long as the night temps are above 50*F, it'll be fine. (Just protect it from slugs!)

"I didn't want it to get a sunburn after being in a box" I imagine that's about the same as emerging from the soil in the ground.

'As long as the night temps are above 50*F, it'll be fine'.

I am assuming the OP has bought a prepared Hippeastrum which was intended to be flowered indoors at Christmas. It can certainly go outside in the summer after blooming.