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Costa Farms bought EA

Posted by purpleinopp 8b AL (My Page) on
Mon, Jun 9, 14 at 9:53

Did you know? I just heard today. What do you think?

Here is a link that might be useful: CF buys EA, April 2014


Follow-Up Postings:

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RE: Costa Farms bought EA

Thanks for sharing, I haven't heard about this until now.
I've bought many plants from both sources. They both sell pretty nice stuff. Tho, I don't know how I feel about this just yet. It's always best to have healthy competition in any market between different companies. Without it, we lose that competitive edge. Such as offering a better product at lower prices. I don't think that the quality of their plants will suffer any. I'm glad that they'll still keep the EA brand, but what's to stop their prices from increasing? When they no longer have to compete with the other guys, so to speak.


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RE: Costa Farms bought EA

I had the same thoughts - thanks for typing them out!

I'm concerned the names will get even more lax on the EA plants (as they are nonexistent on CF plants) if not disappear altogether. They're often wrong, but at least it's a start, "Well, it's not that..." A pessimistic thought compared to maybe the labels of CF farms plants will improve?

Being able to combine some areas, like R+D, personnel, marketing, theoretically this could lower prices through lowering operating costs, but as you said, the lack of competition will likely see static prices, if not higher.

At least one can't make a cheaper version of plants with inferior materials and engineering... put the original out of business, and sell the cheaper one at a higher price... a plant's either healthy or not.


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RE: Costa Farms bought EA

A bit saddeneding actually. While I rarely have bought plants produced by either company, I hate to see a long time company go extinct. I imagine that EA profits may have been down for them to sell out to CF.

It would not surprise me if prices creep up or name IDs get even more slipshod. It is never in the customers' best interest for a veritable monopoly to exist.


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RE: Costa Farms bought EA

Hopefully this won't lead to a decline in quality, but if it does, that's another reason to focus on supporting
online retail nurseries. They often are better about properly naming their plants anyway.


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RE: Costa Farms bought EA

I have to say, I like EA's selection more than Costa Farms. Also, I've noticed that Costa Farms seems to pot their plants in pure peat, whereas EA at least had potting mixes that looked like something I might want to grow a plant in.

I read that EA's founder passed away on March 30, and Costa Farms purchased EA on April 2. Maybe his passing had something to do with the sell?

Planto

This post was edited by plantomaniac08 on Tue, Jun 10, 14 at 0:23


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RE: Costa Farms bought EA

Angel farms as it was isn't likly to improve as CF plant tags find way into the pots departing the shiping area(s) of the former AF.
AF leagal requires then to terminate all of its employees. EA would ask and encouage ALL of the former AF employees to apply for a " QUALIFYING" position and become CF employees IF hired.

Basicly most to all former AF will be hired but it's bussness as usall from top bottom.

For exapmple: Even as the former book keeper from AF worknig for CF sees logo's and letter head will need to forfill CF standards.

The qualified AF soil makers that are hired by CF would be required to forfill EA soil making standards

All the way down to the former AF floor sweeper would be required forfill CF floor sweeping standards.

Who knows maybe CF will forfill some " newer & improved" standards over all with a CF logo as some standards where set by AF but I doubt it.


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