Skeptical? You are too kind. there is a reason they don't list particular cultivars: so people don't buy them on the market for 1/10 of the price they charge and blend their own. You want low maintenance? Low watering? Low fertilization? Try K31. Or.... check NTEP for cultivars of KBG FF and TTF that have low growth rates, high drought resistance and whatever other traits you desire and blend your own and save a ton of money.
Patent pending. On a blend? Lol.

I was being kind. I know that this is not a topic for this forum but I believe that reputable TV Stations owe some kind of responsibility for its advertisers. They shouldn't just sell time to any fraudulent buyers. Thanks for the advice.

Actually, this topic comes up quite often. tiemco has addressed it many times. I wouldn't say it is fraudulent (a little hyped on the expected outcomes)--just good marketing of a product that anyone could assemble for themselves with a little research.
I expect dchall to wise up and start packaging rabbit food in packages advertised as the wonder fertilizer that is guranteed not to burn your lawn and specially formulated to time release nutrients over monthly periods just as the grass needs them.

I have knowledge of this, it. Is basically comprised of Tall Fescue, Bluegrass, Fine Fescue, and Perennial Ryegrass. There's nothing revolutionary about this seed mixture, I have used it and it's no much different than what you can buy online.

Here's a link to the label.

Here is a link that might be useful: Cutting Edge Grass Seed Contents

And I don't understand what all the hype is about. Low maintenance lawns have been around for years. Just search for: 'no mowing grass' or 'low growing grass'

Here is a link that might be useful: Low Maintenance Lawn