Maybe Iresine.

Definitely not a Coleus. Hard to say what family it's in s a bloom.
My guess, though is either Acanthaceae or Amaranthaceae.

Looks like a Celosia to me.

Doesn't look like iresene, I think it's a Celosia.

Sorry, thought I'd posted this earlier.
After some additional research with guidance from the suggestions in this and the Florida Gardening forum, It's definitely a Celosia. Celosia Argentea, aka Plume Cockscomb, Smart Look Red Cockscomb.

Thanks so much for the assistance. Never would have figured this one out for myself.

Here is a link that might be useful: Smart Look Red Cockscomb