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lilosophie

Quote Friday, February 3 2012

lilosophie
12 years ago

Consumer is often equated with "freedom" - to be free to choose - but what? Having to decide between hundreds of items, essentially all the same but for the appearance and packaging is not freedom - real freedom is to walk away from all of it.

>meThis insight happened in the supermarket cereal isle - I have walked away from it and never looked back

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