I remember a local funeral home doing much the same thing, quite a lot of years ago. Read later that their business fell off about 30%, and the downturn was blamed on the ad -- families who had dealt with the firm for many years said just what you did: a happy jingle was *not* appropriate. I'm in agreement, chirpy cheerfulness just doesn't seem respectful for a place providing solemn occasions.

OTOH, I heartily approve of wakes after the remains have been placed, and hope that my wake will be a scene of much cheerfulness and chuckles.

Some professions should not advertise on TV at all, funeral homes amongst them. In a nearby city one funeral home had such heartfelt, sincere advertising. Too bad that they were closed down for fraud and abandonment of human remains.

I agree that funeral homes should not have catchy, upbeat ads; a death is certainly not a time when most people are feeling happy.

Another ad I've been seeing recently shows a roach crawling around a box of cereal. It turns me off to the point where I would never use the product advertised. (I think it's for a car insurance company; I haven't watched long enough to get the connection!)