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| I've mentioned in the past that I love collecting old rose catalogs. Here are some old ads from the J&P 1958 catalog. Some are gone, some are still around. And some have made my wishlist. I have also added these to the HMF website...
"Summertime" looks like it was a beautiful pink color...
"Huntsman" reminds me of today's "Ketchup and Mustard"...
"Twilight" has been in a few of my old catalogs. Looks beautiful, but I hear it was not a good grower...
"Gail Bordern" seems to be in circulation. The color of the ad is nice...
"Fashionette", where did you go?...
"Coral Dawn" would have had me sold back in '58...
Another nice red/yellow reverse from "Pageant"...
I never hear about her, but "Amy Vanderbilt" is still being sold by Vintage. I have to get her...
Siren was/is a striking red...
And since the holidays are right around the corner...
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Follow-Up Postings:
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| Ha, I love it! And the prices are pretty fabulous too. :) |
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| Thanks for posting this . . . Interesting, informative AND entertaining. The pic of 'Coral Dawn' provides clear evidence that J&P's penchant for "enhancing" flower power has quite a long history. It's a rudimentary example of the photoshopping that J&P was to later (almost) perfect. |
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| I grow 'Amy Vanderbilt'. It's a very pretty, very full, flower of a silvery lilac-mauve color, and the leaves are a good dark green. I received the band of it from Vintage Gardens, grew it on for a while in a one gallon "can" (through habit, I still call the one-, two-, and five-gallon plastic containers "cans"), and it grew nicely. I planted it in the ground . . . and it completely stopped growing, giving me one blossom a year. After two years of this, I took it up, put it into a two-gallon can . . . and it immediately began to grow and bloom again such that it's now a nice little bush just a few months later! Clearly, this is a rose which dislikes clayey soils, or at least which very very much prefers soils with quite a lot of organic material. |
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| Cool photos from yesteryear, thanks! I love the 50s fonts. |
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| Amy is a weak enough grower own root to truly enjoy warmer, richer soil. Even budded and planted in the ground, it isn't as good as either version grown in a warmer pot. I would loved to have studied Twilight. Barney Gardner assured me Twilight was a genuinely terrible plant, right up there with Balinese, Grey Pearl and Fantan (all of which had been offered by J&P). Kim |
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- Posted by zeffyrose_pa6b7 6b7 (My Page) on Thu, Nov 8, 12 at 19:12
| I love these old catalogs-----thanks for sharing----During the 50's I had Kordes Perfecta----it was a great rose I probably have some of these older catalogs packed away somewhere--- Thanks for sharing and bringing back some memories-- Florence |
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| What a trip back in time! Some of those missing ones may have just been renamed because J&P is well known for that. If it didn't sell well under one name just change the name and put it back out there and hope the new name gets a better response. |
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- Posted by Kippy-the-Hippy 10 Sunset 24 (My Page) on Thu, Nov 8, 12 at 21:22
| My friend might have taken some of the later photos, he was good with super glue and an exacto knife making perfect roses. |
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| J & P's original home (and apparently its home for many years) was Newark, NY?!? Summoning my feeble Johnny Carson impersonation, I must make the following admission: I did not know that. |
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| Really loved this post! My dad had so many of these old magazines and as a child I would spend hours looking at them. I have quite a few of them...I might get them back out and look at them. Lesley |
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| Nice pictures! Thanks for these, they are really great. Gee, you could sure get a lot of rose for under $10.00 in 1958. Funny, I just this year planted Kordes Perfecta and Coral Dawn. The Kordes Perfecta produced a couple beautiful blooms and I had decided it was a new favorite, but then it died of unknown causes. Perhaps because it started as a body bag, I don't know. It looked for a while like it was doing great and had so much potential! I have been considering trying to get another. My Climbing Coral Dawn took off well, too and did produce a couple great blooms. I am hoping it comes thru the winter strong. I guess we'll see. I have high hopes for it. I never really expected it to look like that picture, but if it becomes even half as nice, I will be happy! Well, I suppose NO rose could really look like that picture� complete with cut lines and all! Someone should have taught the paste up people in the graphics department at J and P that you need to run a marker or matching ink around the cut edge BEFORE pasting it up. Smooths and masks the cut edges. That and always use a new blade! Change it all the time, as soon as the tiny point breaks off in the self healing board, even if the blade is still sharp and new with only a couple cuts made! Makes all the difference. Either way, I hope mine looks half as nice as the picture! :) Now, off to dig out my Canna tubers. We have a nice day here, whoo-hoo! |
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- Posted by roseblush1 8a/Sunset 7 (My Page) on Sun, Nov 11, 12 at 14:55
| Those old catalogs can be true treasures. Who knows where the J & P archives are now ? The company has had several owners over the years. Some of the owners knew nothing about roses ! Smiles, |
Here is a link that might be useful: J & P History
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| Merlcat, expanding upon your comment about being able to get a lot of roses for $10 back then.... Ralph Moore used to tell of the afternoon when Dr. Walter Lammerts (Queen Elizabeth, among many others) stood outside the office at Sequoia Nursery and said, "The day a customer can't get two, good roses and change back from their $5, we're in trouble." Gene Boerner wrote in his autobiography, "Papa Floribunda, The Gene Boerner Story", he went to Tiffany & Co. in New York to discover that during WW II, gray pearl shirt studs sold for $3500. Surely if someone was willing to pay that to wear them on their shirt, they would be willing to pay $2.25 to grow it in their garden? Both amounts now far exceed just shipping of a bare root! Kim |
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| Without revealing my ancient age, I remember from my childhood in Idaho around 1958 that gas was about 20 cents per gallon, an order of fries at the drive in was 15 cents, and a hamburger was about 25 cents. Roses at $2.50 aren't so cheap in that context. Now that gas is pushing $5 per gallon, a $20 rose doesn't seem so bad, and I'd rather have the rose. Diane |
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